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App snap listings nyc11/7/2022 ![]() Pop-up stores themselves have become synonymous with musicians, such as Kanye West and Justin Bieber, looking to sell limited edition clothing. This strategy could largely be to avoid a consumer flop, in the vein of Google Glass, which never really generated the mass appeal that Google desired. Snap’s new retail push reinforces the belief that Spectacles are not being marketed as a product for techies, but rather as a fun “toy” (as CEO Evan Spiegel put it) for Snapchat fans. The pop-up store’s opening hours are 4-10 p.m. in New York, and is open through to New Year’s Eve. The Spectacles pop-up store is located at 5 E. 59th St. We're checking out in NYC today on our Snap Story = /a5EIXPpL2K The store doesn’t offer rows upon rows of Spectacles, with consumers still having to rely on the sole “Snapbot” vending machine to grab the wearable, which itself only stocks a limited amount. Those expecting an Apple store-style retail environment may feel let down. One of the first 6 people at the popup store in NYC *directly* across the street from the store /v7ZLQJIQ3s Inside, the design of the space is minimal, with large, smartphone-shaped screens dotted along the walls and said vending machine as the central attraction. Shoppers eager to buy the buzzing product that has thus far been released in limited quantities through a quirky vending machine will have to queue up early - Twitter users noted a line forming outside the store at 8 a.m. The storefront itself simply states “Spectacles,” without any mention of Snap or Snapchat. The branding outside the shop matches the bright yellow Spectacles billboards that have been spotted around Los Angeles. The visual messaging app’s parent company, Snap, has quietly opened a pop-up store in Midtown Manhattan, New York, overlooking the Apple Store. Snapchat wants to give everyone a chance to get their hands on its video-recording sunglasses, known as Spectacles, in time for the holidays. ![]()
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